Last edited by Nikogrel
Friday, August 7, 2020 | History

2 edition of Macromarketing found in the catalog.

Macromarketing

Macromarketing Seminar (4th 1979 University of Colorado)

Macromarketing

evolution of thought : proceedings of the Fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979

by Macromarketing Seminar (4th 1979 University of Colorado)

  • 171 Want to read
  • 37 Currently reading

Published by Business Research Division, Graduate School of Business Administration, University of Colorado in Boulder, Colo .
Written in English

    Subjects:
  • Marketing -- Congresses.

  • Edition Notes

    Includes bibliographies.

    Statementedited by George Fisk, Robert W. Nason, and Phillip D. White.
    ContributionsFisk, George, 1922-, Nason, Robert W., White, Phillip D., University of Colorado, Boulder. Business Research Division.
    Classifications
    LC ClassificationsHF5411 .M33 1979
    The Physical Object
    Paginationx, 325 p. :
    Number of Pages325
    ID Numbers
    Open LibraryOL3003364M
    LC Control Number84622609

    Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable comparison, "micromarketing" deals with how firms decide what to. Get this from a library! Sustainable enterprise: a macromarketing approach. [Mark Peterson] -- This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

    This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social MarketingSustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the ""four Ps"" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In this book, with a comprehensive sweep of sustainability issues, Mark Peterson () provides a holistic approach for businesses in the marketplace, laying out solutions about how they can operate with a social conscience and make profit at the same time. Entitled Sustainable Enterprise: A Macromarketing Approach, this book.

    Macromarketing (also spelled macro-marketing) is the influence that marketing policies and strategies have on an economy and society as a whole. Specialists in macromarketing research the mutual effects that society and marketing systems have on each other. This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the “four Ps” to take a broader perspective focused on the interconnectedness of markets, marketing, and society.


Share this book
You might also like
Fallout shelter

Fallout shelter

Gas phase chromatography

Gas phase chromatography

Environmental inventory for the coastal plain and adjacent Atlantic waters of the southeastern States.

Environmental inventory for the coastal plain and adjacent Atlantic waters of the southeastern States.

manual of modern German.

manual of modern German.

New birds from central Peru

New birds from central Peru

The presence

The presence

Flammes De Pierre

Flammes De Pierre

African Animals Stickers with Sticker

African Animals Stickers with Sticker

Instrument transformers

Instrument transformers

The Holy Ghost our greatest friend

The Holy Ghost our greatest friend

singer not the song?

singer not the song?

Gospel ministers the workmanship of Jesus Christ.

Gospel ministers the workmanship of Jesus Christ.

Constructing mothers

Constructing mothers

general history of the Christian Church

general history of the Christian Church

Essays in positive economics

Essays in positive economics

survey of the management of the on-call service in a number of hospitals with a view to an improved standardised system.

survey of the management of the on-call service in a number of hospitals with a view to an improved standardised system.

The home front of the Revolutionary War

The home front of the Revolutionary War

Macromarketing by Macromarketing Seminar (4th 1979 University of Colorado) Download PDF EPUB FB2

Dr. Mark Peterson’s book, Sustainable Enterprise: A Macromarketing Approach is a timely addition to the emerging, inter-disciplinary body of literature on by: This four-volume set is the only authoritative collection of the most important writing published in the field.

It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, Price: $   Find all the books, read about the author, and more.

See search results for this author. Are you an author. Learn about Author Central. Reed Moyer (Author) See all formats and editions Hide other formats and editions.

Price New from Used from Hardcover "Please retry" $ — $ Paperback Macromarketing book retry" $ — $ HardcoverAuthor: Reed Moyer. The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety.

We have long been suspicious of the negative side of the marketing process, exemplified in credit. Later in life, when he became a pioneering leader in the field of macromarketing, Slater focused his research and others’ on explaining how marketing could improve the lives of those living in developing countries where many contend with challenges Slater faced in his own childhood.

Slater was born in Denver, Colorado, on J In an increasingly globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects.

In book: Explorations of Marketing in Society, Chapter: Macromarketing, Publisher: ITP / Southwestern, Editors: Greg Gundlach, Lauren Block, William WIlkie, pp   Journal of Macromarketing is now indexed in the Social Science Citation Index.

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate.

The Macromarketing Society, Inc. The University of Wyoming Management & Marketing Department East University Avenue Laramie, WY, USA. Macromarketing by Stanley J. Shapiro,available at Book Depository with free delivery worldwide.

Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and : $ browse our latest offerings.

books. browse. Macromarketing as a term was first used in by Robert Bartels in his book "The Development of Marketing Thought," which examined future. Mark Peterson’s book, Sustainable Enterprise: A Macromarketing Approach is a timely addition to the emerging, inter-disciplinary body of literature on sustainability.

The macromarketing approach of the book augurs well with the triple bottom line orientation (people, planet and profit) that’s being embraced [by] a growing number of organizations worldwide.

Macromarketing: A Canadian Perspective is a collection of papers presented in the Third Triennial Canadian Marketing Workshop held in Toronto in June This collection is edited by Donald N.

Thompson, Patricia Simmie, Louise Heslop, and Stanley J. Shapiro. The papers present a historical perspective of macromarketing in the s with a Canadian perspective, including the general. “The purpose of macromarketing is to save the world.” (Fisk ) Introduction Marketers and marketing institutions increasingly are under pressure to address society’s problems, conflicting interests, and the reciprocal effects of marketing on society and society on marketing.

In other words, the world is (re)turning to macromarketing. Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

In a globalized society concerned with social and environmental sustainability, this book encourages students to think. The book Sustainable Enterprise: A Macromarketing Approach make you feel enjoy for your spare time.

You should use to make your capable far more increase. Book can to become your best friend when you getting pressure or having big problem with your subject. #1 Demographic Factors: The concept and strategy of Macromarketing are affected by the various demographic factors such as age, gender, income levels, disposable income, occupation, and other such statics and the companies and the marketers have to pay astute attention to the same as the product and service offerings need to be designed as per the demography, taste.

The Macromarketing Seminar and the University of Leipzig do not take copyright for papers appearing in the proceedings. The copyright of all papers included in this proceedings remains the authors’. Published by the Macromarketing Society Inc. and the Chair of Business Administration esp.

Marketing, University of Leipzig, Leipzig, Germany in. Browse all issues of Journal of Macromarketing. Access to society journal content varies across our titles.

If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box.Sustainable Enterprise: A Macromarketing Approach eBook: Peterson, Mark: : Kindle Store.The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.

Back to top Rent Sustainable Enterprise 1st edition () today, or search our site for other textbooks by Mark Peterson.