Macromarketing

evolution of thought : proceedings of the Fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979

by Macromarketing Seminar (4th 1979 University of Colorado)

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Published 1980 by Business Research Division, Graduate School of Business Administration, University of Colorado in Boulder, Colo .
Written in English

Subjects:

Marketing -- Congresses.

Edition Notes

Includes bibliographies.

Classifications
Statement	edited by George Fisk, Robert W. Nason, and Phillip D. White.
Contributions	Fisk, George, 1922-, Nason, Robert W., White, Phillip D., University of Colorado, Boulder. Business Research Division.
LC Classifications	HF5411 .M33 1979
The Physical Object
Pagination	x, 325 p. :
Number of Pages	325
ID Numbers
Open Library	OL3003364M
LC Control Number	84622609

Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable comparison, "micromarketing" deals with how firms decide what to. Get this from a library! Sustainable enterprise: a macromarketing approach. [Mark Peterson] -- This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social MarketingSustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the ""four Ps"" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In this book, with a comprehensive sweep of sustainability issues, Mark Peterson () provides a holistic approach for businesses in the marketplace, laying out solutions about how they can operate with a social conscience and make profit at the same time. Entitled Sustainable Enterprise: A Macromarketing Approach, this book.

Macromarketing (also spelled macro-marketing) is the influence that marketing policies and strategies have on an economy and society as a whole. Specialists in macromarketing research the mutual effects that society and marketing systems have on each other. This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the “four Ps” to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

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Dr. Mark Peterson’s book, Sustainable Enterprise: A Macromarketing Approach is a timely addition to the emerging, inter-disciplinary body of literature on by: This four-volume set is the only authoritative collection of the most important writing published in the field.

It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, Price: $ Find all the books, read about the author, and more.

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Price New from Used from Hardcover "Please retry" $ — $ Paperback Macromarketing book retry" $ — $ HardcoverAuthor: Reed Moyer. The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety.

We have long been suspicious of the negative side of the marketing process, exemplified in credit. Later in life, when he became a pioneering leader in the field of macromarketing, Slater focused his research and others’ on explaining how marketing could improve the lives of those living in developing countries where many contend with challenges Slater faced in his own childhood.

Slater was born in Denver, Colorado, on J In an increasingly globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects.

In book: Explorations of Marketing in Society, Chapter: Macromarketing, Publisher: ITP / Southwestern, Editors: Greg Gundlach, Lauren Block, William WIlkie, pp Journal of Macromarketing is now indexed in the Social Science Citation Index.

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate.

The Macromarketing Society, Inc. The University of Wyoming Management & Marketing Department East University Avenue Laramie, WY, USA. Macromarketing by Stanley J. Shapiro,available at Book Depository with free delivery worldwide.

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books. browse. Macromarketing as a term was first used in by Robert Bartels in his book "The Development of Marketing Thought," which examined future. Mark Peterson’s book, Sustainable Enterprise: A Macromarketing Approach is a timely addition to the emerging, inter-disciplinary body of literature on sustainability.

The macromarketing approach of the book augurs well with the triple bottom line orientation (people, planet and profit) that’s being embraced [by] a growing number of organizations worldwide.

Macromarketing: A Canadian Perspective is a collection of papers presented in the Third Triennial Canadian Marketing Workshop held in Toronto in June This collection is edited by Donald N.

Thompson, Patricia Simmie, Louise Heslop, and Stanley J. Shapiro. The papers present a historical perspective of macromarketing in the s with a Canadian perspective, including the general. “The purpose of macromarketing is to save the world.” (Fisk ) Introduction Marketers and marketing institutions increasingly are under pressure to address society’s problems, conflicting interests, and the reciprocal effects of marketing on society and society on marketing.

In other words, the world is (re)turning to macromarketing. Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

In a globalized society concerned with social and environmental sustainability, this book encourages students to think. The book Sustainable Enterprise: A Macromarketing Approach make you feel enjoy for your spare time.

You should use to make your capable far more increase. Book can to become your best friend when you getting pressure or having big problem with your subject. #1 Demographic Factors: The concept and strategy of Macromarketing are affected by the various demographic factors such as age, gender, income levels, disposable income, occupation, and other such statics and the companies and the marketers have to pay astute attention to the same as the product and service offerings need to be designed as per the demography, taste.

The Macromarketing Seminar and the University of Leipzig do not take copyright for papers appearing in the proceedings. The copyright of all papers included in this proceedings remains the authors’. Published by the Macromarketing Society Inc. and the Chair of Business Administration esp.

Marketing, University of Leipzig, Leipzig, Germany in. Browse all issues of Journal of Macromarketing. Access to society journal content varies across our titles.

If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box.Sustainable Enterprise: A Macromarketing Approach eBook: Peterson, Mark: : Kindle Store.The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.